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"Pinky, are you pondering what I'm pondering?" --- "I think so, Brain, but if they called them 'Sad Meals', kids wouldn't buy them!"


I'm amused by Burger King's double-edged promotion running this month. Pissed, YAAAS, DGAF, Salty, and Blue "real" meals instead of the competitor's product which advocates that there is only one state of mind. Put together in conjunction with a mental health advocacy group, the campaign reminds us that people feel a lot of different things, and hopefully by poking just a bit of fun at the competition along the way, that mental health is something to be discussed and not hidden or ignored.Like any edgy marketing campaign, some people like it... some people hate it. Of course, any press is good press for Burger King in this case. One can hope it will also take a small chunk out of the stigma around mental health awareness.For someone who has struggled with these issues, I think the campaign is a cute idea. It may not make a huge impact, but we are still at a phase of infancy where any impact is better than none. Having said that, I have found one flaw in the campaign.I like Burger King. I buy their products anyway. I'd buy this... If it were available anywhere near the Bomb Shelter. Such are the first world problems of living in a dull part of the United States.CNBC: Burger King faces backlash after linking ad campaign to mental health, showing the risks of cause-based marketing Our congratulations to Punky, who won the Trivia Contest last night. He correctly remembered the legendary "This one time, at Bennigan's..." unfinished BSR story was about formed DC Mayor Marion Barry. Punk wins a Never Give Up, Never Surrender wristband!I hope you will be able join us next week, and if you were with us last night, thanks for listening!!!Cheers,Illya

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