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"Pinky, are you pondering what I'm pondering?" --- "I think so, Brain, but if they called them 'Sad Meals', kids wouldn't buy them!"

I'm amused by Burger King's double-edged promotion running this month. Pissed, YAAAS, DGAF, Salty, and Blue "real" meals instead of the competitor's product which advocates that there is only one state of mind. Put together in conjunction with a mental health advocacy group, the campaign reminds us that people feel a lot of different things, and hopefully by poking just a bit of fun at the competition along the way, that mental health is something to be discussed and not hidden or ignored.Like any edgy marketing campaign, some people like it... some people hate it. Of course, any press is good press for Burger King in this case. One can hope it will also take a small chunk out of the stigma around mental health awareness.For someone who has struggled with these issues, I think the campaign is a cute idea. It may not make a huge impact, but we are still at a phase of infancy where any impact is better than none. Having said that, I have found one flaw in the campaign.I like Burger King. I buy their products anyway. I'd buy this... If it were available anywhere near the Bomb Shelter. Such are the first world problems of living in a dull part of the United States.CNBC: Burger King faces backlash after linking ad campaign to mental health, showing the risks of cause-based marketing Our congratulations to Punky, who won the Trivia Contest last night. He correctly remembered the legendary "This one time, at Bennigan's..." unfinished BSR story was about formed DC Mayor Marion Barry. Punk wins a Never Give Up, Never Surrender wristband!I hope you will be able join us next week, and if you were with us last night, thanks for listening!!!Cheers,Illya


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Friday July 18th, 1969 14:46 - Apollo 11 mission day 3 of 9 - 302,400 Kilometers from Earth, 3,807 km/h, Command Module docked with Lunar Module.  Apollo 11 Photograph AS11-36-5378 I'm 67 years old. Every day, the future looks a little bit darker. But the past... even the grimy parts of it... keep on getting brighter. -- Sally Jupiter src Sally Jupiter is a character in the comic Watchmen, which should be required reading... echo "Depression is a bitch." | sha512sum | fold -w 40 fe2f6b788e2a59bde4123f1deee9ef0305824069 63ab80cf74252a629c22fa1fa82a6faa6f77f1cd 3e0cd69b1487212aa070c769f098d8281b676f54 69a4eccc  - There will be a show tonight. I hope you will join us. Cheers, Illya

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A quick test of the BSR blog to see if it still functions properly. (Answer: It sort of does, but Blogger gets a bit confused when you are working with multiple GMail accounts... groan) There will be a show tonight at 8PM US/Eastern. Link at Thanks for listening!   And now... Your moment of zen... Free Guy Trailer #2

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Be afraid BUT read the article. Be afraid BUT take action. (I know, easier to say than to do) From the Bulletin of Atomic Scientists - Used without permission " Humanity continues to face two simultaneous existential dangers—nuclear war and climate change—that are compounded by a threat multiplier, cyber-enabled information warfare, that undercuts society’s ability to respond. The international security situation is dire, not just because these threats exist, but because world leaders have allowed the international political infrastructure for managing them to erode."